Startups : How to master digital marketing for growth

Nov 16, 2021 | Marketing

In this day and age, a startup cannot succeed without a strong digital marketing strategy. That’s why the team at Business Advice AU have curated some tips for mastering digital marketing for growth.

Tip #1 Get social

Gone are the days of one-way, read-only media. Now it’s more important than ever to engage in two-way communication with customers to create meaningful and long lasting relationships – and social media can get you there. Get to know your audience by exploring the demographic statistics provided by social media platforms like Instagram and Facebook. From there, ensure you create content that appeals to your customers and make active efforts to be responsive and create effective two-way communication. 

Create polls, upload stories, ask your audience questions – whatever it is that encourages engagement with your customers. There are also online tools and experts like those at Business Advice AU that can enlighten you on the best performing hashtags for your product or service category. Add these to your posts and reach an even larger audience for business growth. TikTok and Instagram Reels are also growing in popularity as a way to expose your business to a new audience so it’s time to get inspired and start creating today!.

Tip #2 Make the most of Search Engine Optimisation (SEO)

Good SEO is royalty in digital marketing! Did you know that when a search is made, the initial five organic posts appearing on the search page contribute to 67.60% of all clicks? Numbers don’t lie so it’s important to put the time and resources into researching the keywords for your product or service that can help your website move up the search engine ranks.

Incorporate these keywords for on-site and off-site copy (such as business promotion in directories outside your own website) and optimise your content. If you do it right, your page will improve in its ranking and as the statistics show, those that rank the best in a search result will also receive more clicks. You know what that means? More leads and more potential sales for your business!

Tip #3 Engage with email marketing

Make signing up to your business’ email list attractive to your customers because effective email marketing can have huge benefits for your startup. Reward those on your email list with early or exclusive access to deals and valuable content and keep the emails short and sweet to avoid being forwarded to junk. The more people you have reading your emails, the more constant exposure your business will have which can result in more clicks and sales. Email marketing remains one of the most powerful digital marketing tools today – it can bring an impressive 4200% return on your investment (ROI)It’s no wonder that 78% of marketers believe that email marketing is crucial to the success of a business – so make the most of it.

Chat to the experts in business growth at Business Advice AU today.


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